Entering Southeast Asia
" The first right approach to global business is that you have to go local in order to grow global. And to do that in a new country, you would have to admit that you don't know what you don't know"
In a new country, waters run deep. We will help you learn the contours and landscape.
We see to it that you build just the right things at the right places, and then promote your presence on solid footing.
It gets dizzy sometimes but this is precisely what we want you to avoid, i.e. getting confused and going in circles.
In a new terrain, you can feel like a 5 year old boy on a bicycle, just trying to get from one place to another. We'll take you on a motorbike.
Our priority is to ensure that your business can grow tall and prominent. So we'll give you the right fertile formula.
Do not worry about the mountainous journey. We are there with you at the initial steps till you learn the ropes enough to navigate on your own.
It is our satisfaction to know that our clients are all harvesting well in Southeast Asia. Happy clients drive our business.
It can be hard to see through things in a new environment and you just can't put your foot on the ground. Not to worry, we have experienced crewmen to help you dock just right.
When the mist clears, the dust settles and the mountain trails are created, let's have a cuppa and we talk about your next big thing in Asia.
Entry into ASEAN
It’s no secret that Asia is witnessing the biggest tech boom ever in its entire history of existence. But the best part about this boom is that other industries too have seen phenomenal growth. Together, its member states represent a population of over 600 million over a land area of 4.5 million km2 (1.7 million sq mi). The bloc generated a purchasing power parity (PPP) gross domestic product (GDP) of around US$10.2 trillion in 2022, constituting approximately 6.5% of global GDP (PPP).
Asean is today the hotbed for offshoring and outsourcing, given its strategic bloc location as well as geo-political tensions between countries, in particular the USA and China. Given the trend of increasing tariffs and sanctions and perceived protectionism, companies are widening their options of outsourcing for their manufacturing and procurement activities for better risk management. In certain cases, offshoring becomes more practical than simply outsourcing.
Other than that, Asean is also reaping the benefits of the free trade agreement signed with China in 2010 which formed the largest free trade area in terms of population and the third largest in terms of trade volume after the euro zone and the North American Free Trade Area.
Other reasons why any company should have a business presence in Asean are: –
(i) Real growth in Asean are spurred by a layer of fastest growing middle class population, and it is only beginning.
(ii) There is untapped market for many products and services, especially those from the more developed countries
(iii) A growing modern infrastructure is seen taking place, with many governments in Asean playing catch-up with the developed nations. These modern facilities will support growth in businesses and migration.
Feasibility Studies
A business growth strategy starts with market insights. While research firms and strategic marketing consultants can bring these insights to bear on an ad-hoc basis, companies committed to growth will develop systems and processes to ensure a continuous flow of market insights into their business. Talk to us about taking your business to the next level and we will see what we can do for you.
SEAsia Pro Consulting provides a service of gathering all that vital information that you need for actionable strategies. Our internal research team has been largely performing detailed market research for B2B businesses, but we have partnerships with alliance groups that will be able to provide you with B2C market research services whenever you need.
Some of the market due diligence that we have done are:
- Market Attractiveness Analysis
- Competitive Landscape Study
- Opportunity and Gaps Identification
- Market Demand and Changing Trends
- Product Acceptance & Feasibility Tests
In short, SEAsia Pro Consulting helps transform unfamiliar markets in Southeast Asia into navigable terrain. Our local, seasoned consultants help clients modify their business strategy with localized relevance and anticipate risks with native fluency. We have the right mix of strategy skills, process knowledge and market insight to help clients from the strategy phase, through the set-up phase as well as growth phase.
Entity & Supply Chain Set-up
When your company has built experience of exporting indirectly, the next step may be to set up a more permanent presence in a particular country or region.
Depending on the prevailing business culture, or just your customers’ preference, you might find that it improves your chances of increasing sales. Some customers will welcome a local office as a sign that you’re committed to their market for the long term. Many also prefer the reassurance of a local presence for handling post-sales support.
SEAsia Pro Consulting extends the services of helping to set up offices, factories and warehouses for foreign companies wanting to have presence in Vietnam, Malaysia, Singapore, Indonesia or others. Our internal feasibility studies have shown us that for most of the industries existing today, these four countries are the most attractive for companies to have presence of a trading or manufacturing outfit.
In this regard, services of SEAsia Pro Consulting include:
- Establishing a new supply chain (search, assess, verify)
- Setting up of physical office, complete and ready for move in
- Constructing the factory, warehouse, and other infrastructure
- Seeing through all statutory registration and negotiation with government agencies.
- Equipment installation for offices & plants.
- Hiring of key staff
- Identification of companies for acquisition/partnership
In order to minimize set-up risk at customer's end, SEAsia Pro Consulting can evoke the Enterprise Incubator approach, where SEAsia Pro Consulting sets up the entire outfit in accordance to specifications of the client and get it up to operational level before allowing full acquisition by (or transfer to) the client.